News

Key Event

Amazon’s holiday promotion submission window is now open. With oil prices remaining high, AWD/FBA fees rising, and the EU PPWR deadline approaching, doormat sellers should shift this week’s focus from “restocking” to “profit recalculation and compliance documentation.”

This Week’s Key Takeaways

Market Weekly Summary

The key change in the global doormat industry this week is that platform schedules are extending further upstream into the supply chain, rather than the focus remaining solely on raw-material price increases.

Holiday promotion submission windows in the United States, Canada, and Europe are opening one after another. Prime Exclusive Price Discounts, Black Friday online deals, inventory inbound costs, and oversized-item delivery expenses must now be calculated together.

On the raw-material side, international oil prices remain elevated, with WTI crude at approximately USD 79.60 per barrel and Brent crude at around USD 85 per barrel. This continues to support the prices of oil-based materials, including TPE/TPR, SBS/SEBS, rubber backing, plasticizers, and coating-related products.

For finished products such as kitchen mats, bathroom mats, doormats, pet mats, and living-room rugs, sellers should carefully review the following:

• Product volume and weight
• Packaging dimensions
• Return rates
• Low-odor certification
• Labeling documents for six countries

Risk Level This Week: Medium to High — Earlier platform promotions and growing cost-accounting pressure.