Doormat Weekly News · July 13, 2026

News 2026-07-13

Key Event

Tensions in the Strait of Hormuz have pushed crude oil prices higher, with WTI rising to approximately USD 74 per barrel and Brent approaching USD 78 per barrel.

Oil-based raw materials, ocean freight fuel surcharges, and cross-border inventory costs have all entered a sensitive range.

This Week’s Key Takeaways

The main theme across the doormat supply chain this week has shifted from low-level consolidation to cost protection.

The risk premium associated with Middle East shipping has rebounded significantly. Costs are expected to rise for PVC, TPE/TPR, SBS/SEBS, rubber additives, and logistics fuel. Spot prices for PP and PVC remain constrained by demand, resulting in a market that is supported by costs but driven primarily by confirmed orders.

Cross-border sellers are entering the post–Prime Day period and the autumn inventory-planning cycle. Bulky SKUs such as kitchen mats, bathroom mats, doormats, and long runner rugs continue to face cost pressure from:

  • FBA storage
  • Last-mile delivery
  • Product returns

The EU Packaging and Packaging Waste Regulation (PPWR) will enter into general application on August 12, 2026. The following compliance documents and requirements should be completed in advance:

  • Packaging reduction requirements
  • Recyclability labels
  • Producer responsibility information
  • Material declarations

Risk Level This Week: High — Rising oil prices and a tightening compliance window.